Quality management system in trade – Internationalisation of marketing relations with consumers

Abstract

The aim of marketing management is to satisfy the needs and desiers of consumers. A lot of factors have influenced the consumers and their purchasing. Besides price and assortment factors there are requerements of consumers for the qualitiy of a product. It means that a product should possess physical, chemical, designing, aesthetic, ecological and other desirable properties that should be expressed before the use of products. Because of that the quality in the theory and practice of managment is beginning to affirm itself. This has been particularly expressed by the introduction of ISO 9000 which makes internationalistion of quality system and circulation of goods and services without "physical-fiscal-technical" barriers possible.